Sunday, February 6, 2011

Marketing is an art

art can’t happen without someone who seeks to make a difference

Marketers will also treat their profession as a living art. Art is hard. Selling is hard. Writing is hard. Making a difference is hard. This is because; art can’t happen without someone who seeks to make a difference and from that perspective, the marketer is the one that tries to make a difference. Their role is exactly like the painter and the outcome of the sketch is depending on how they done their job. To be a good marketer you need to equip yourself with fresh ideas from time to time. Even if you can’t think of any new ideas for that very time, you can think about it from time to time. Take your time and let the ideas come to you without haste.
 This situation goes the same to artist because they need new ideas to draw or create their masterpiece.  Therefore, as a marketer, believe in your ability to generate ideas and never say ‘I don’t have any good ideas’. Everyone has good ideas and maybe not as fast or as often as others, but are you telling others that in your entire life, you've never had one good idea? If you tell the people around you about your empty idea jar, their trust and respect for you will decrease and it is better to avoid that from happening in your work place.


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