Friday, February 4, 2011

marketers, checkmate!!


Have you ever tried any games before for example, poker, chess and monopoly?  I am sure you are wondering why I asked this question. Marketers are those that move things around by their action or plans. If you want to stir things up, than you need to make sure that the step you’re taking is leading you to a glorious future or outcome. This is why I make a resemblance of business and games. For example chess, to win the game, you need to learn every detail of the game and the future moves of your rivalry. From that point you can develop your next move step by step and on the same time you are adapting to the way your competitors play. 

     Besides that, another reason why marketers can imagine the life of a business is a game because just like poker, it could affect and requires you to know deep about, strategy, education, and enjoy it! Let’s look into strategy and how it mash between business and board games. To win a battle, you need to have a strategy and you definitely need to analyze the game movement.  If not, you will end up losing and every plan that you created will fail. It goes the same with marketers because every plan like the processes for creating, communicating, delivering that they device must be able to give positive outcome. Besides that, you need to adjust your style of play as the dynamics of the game changes so that you are in the same path with your competitors. For example, when your opponent changes their tactic, you need to read the move first then you adjust and adapt to the game play so that you can counter attack his movement and end his assault.  Other than that in strategy, those with the most focus usually wins the game and stick with your own principles, or in other word, don’t followed unknown instructions blindly. 

     The next similarity is regarding the education or knowledge that you possessed about the game. To become a master in any games, you need to learn and learn and learn. You can even learn from your past mistakes and apply the theories that you obtained from books. However, don’t forget that theory is nice, but nothing replaces actual experiences. Get advices from others who have done it before. For example, if you are new in the job, ask for guidance or tips from the senior workers, and those who are successful with their career.  After you manage to grasp the taste of success, you must maintain the effort because that doesn’t mean you are good and you don’t have more learning to do. You might have just gotten lucky, therefore prove to the people that you are not using your luck to win with your strategy and plans.

     I think most of you should know the meaning of the next word, which sounds like this E. N. J. O.Y. It is a very common word especially for the youngsters. Based on the Dictionary.com, enjoy brings the meaning of having a joy in doing something, and to take pleasure from the experience. I believe that to have the best achievement in the things that you do, you need to appreciate it, and love, and enjoy the things that you do. That’s why I enlist enjoyment as one of the crucial aspects to think like a marketer. When a marketer think that business is a game, they need to learn how to play it step by step, create a plan to win it,  and make sure they enjoy it because it will affect their psychologically. When we enjoy the activity/ subject, our mentality will boost our effort and hence contributing to our self to give more than 100% to learn in depth on the subject/ field.  Besides that, on the same time, have fun because the game will be a lot more enjoyable when you’re trying to do more than just make money from it. 

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