Monday, April 12, 2010

Marketers, a step forward





Areas like marketing played a very important thing to support a product strategy. Without marketing there will not be a single purchase for any product. As you can see, a marketing strategy centered on the key concept that customer satisfaction is the main goal and it combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated time frame.
Marketers typically identify one or more target customer segments which they intend to pursue. Therefore, marketer will have clearer view of their target market and it will enable them to deliver their product easily using method that they have chosen. The implication of selecting target segments is that the business will subsequently allocate more resources to acquire and retain customers in the target segment. This is because marketing strategy will allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
The key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement. In conjunction with targeting decisions, this positioning is often an encapsulation of a key benefit the company's product or service offers that is differentiated and superior to the benefits offered by competitive products.
After the firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, marketing managers’ focus on how to best implement the chosen strategy. This is why marketing is considered one of the important values in supporting product strategy besides by finance and personnel.

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