Tuesday, December 21, 2010

Marketer's Mind

  • Advertising is just a tactic. Marketing is about far more than that.

  • Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.

  • If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.

  • Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail)

  • New ways of spreading ideas (blogs, social networks, permission-based RSS information, consumer fan clubs)

  • People don’t buy what they need. They buy what they want.

  • Believe in your brand.

  • a good reputation will assure continued sales, while a bad reputation will kill it faster than you can claim bankruptcy.

  • Long-term marketing strategies are the ultimate goal of competent marketing firms; assuring reliable and sustainable profits from a brand name that will be trusted by consumers all over the city.


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