Roystance's Point Of View

• Advertising is just a tactic. Marketing is about far more than that.

• Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.

• If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.

• Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail)

• New ways of spreading ideas (blogs, social networks, permission-based RSS information, consumer fan clubs)

• People don’t buy what they need. They buy what they want.

• Believe in your brand.

• a good reputation will assure continued sales, while a bad reputation will kill it faster than you can claim bankruptcy.

• Long-term marketing strategies are the ultimate goal of competent marketing firms; assuring reliable and sustainable profits from a brand name that will be trusted by consumers all over the city.

Middle( Mayor James Wong)

Well, well, well. I came across an interesting article yesterday inside the Borneo post which is about the Kuching City South Mayor James Chan (MBKS) telling the press he will not involve in any political party in the coming state election. It is interesting for me because nowadays, it is quite rare to find a big rank person to NOT involve with any political ideology. To be honest, I want to give  two thumbs up to Mayor Chan because he  created a unique level which proven that  not all people need to be involve in politic to stabilize them self either in term of career or financially. As long as you love your job, and give your 100 % into it, you will definitely can reach the best opportunity and maximum feeling of perfection. And besides that, Until now, MBKS deliver the best service to the people and if you want proof, go to any MBKS area and see for your self.