Roystance's Point Of View

Do you think the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?What do you think of this question?I would like to share my view about it.
Firstly, let’s look at how Fair & Lovely promote its product. Its advertisement storyline created its very own agenda. We knew that the motives of the advertisement is to convince the consumer that if they use the product, they will be more accepted in the society and the result will also affected their relationship and career status. So, now lets answer the question which is ‘Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?’. In my opinion, my answer is ‘yes’.
I can strongly assume that Fair & Lovely didn’t aware about the storyline of its advertisement. For sure they are trying to create an advertisement which could vary themselves from their competitors but somehow they neglected the effect towards the women. One of the advertisements portrayed a helpless dark-skinned daughter which demoralized because she can’t bear the financial responsibility of her family, but after using Fair & Lovely’s cream, plain jane transformed into a gorgeous light-skinned women and in instant she got a good job and even can take her father to dine at a five star hotel.
I do think that the advertisement of Fair & Lovely demeaning to women but in country like India, it also raise issues on caste, race, and skin color. For the women which watch the advertisement, I can guarantee that their self confidence will shattered and they will doubt about their current social influence with their current look. Besides that, the advertisement also created a mindset which makes people think that appearance is more important than ability. Women do need to look after their appearance but we cant forget the inner self which contain ability, and spirit. Without ability, no one is useful, as if they are an empty can of Soda. Therefore, the advertisement is quite negative, since it supposed that the main qualification for women to get a job is the way she looks but not the capability within herself.