Roystance's Point Of View

For this semester, me and my group have been given the responsibility to analyze a brand name Miele. Miele is a manufacturer of high-end domestic appliances, commercial equipment and fitted kitchens, based in Gütersloh, Germany. Miele operates through approximately 10 factories which include eight in Germany, one in Austria and one in Czech Republic.

The Miele should be pronouncing as MEE-luh - rhymes with Sheila. Miele currently produce dishwashers; rotary irons; built-in convection, laundry appliances; vacuum cleaners, freezers, commercial wet cleaning machines, and coffee systems. The brand can be seen in 37 countries or in other words, it could be found globally. In terms of quality, Miele appliances were considerably better than those of the competition. Until now, Miele continues to grow around the globe. Miele strives to fulfill the high requirements of their customers and provide them with appliances of the highest quality and tested durability to make their lives more comfortable.
Miele is a family-owned company, founded in 1899 by Carl Miele andReinhard Zinkann. They supervised manufacturing personally, and Reinhard Zinkann apprenticed and handled finances and sales. They first produced a cream separator, butter churn, and tub washing machine. For more than 107 years, Miele stands for highest product quality , otherwise they would not have been able to compete successfully on such a fiercely competitive market.

According to their website, Miele stands for durability, reliability, security and peace of mind. Now in the fourth generation of family ownership, employs a workforce of over 16000 with two-thirds in Germany. Below are several successful achievements of Miele based on the information from its web site.
1. 1st ever electric dishwasher.
2. 1st ever fully automatic Washing Machine.
3. 1st ever Washing Machine and Dishwasher to be controlled by Microprocessors.



MIELE’S SLOGAN
Miele's motto is Immer Besser, German for "Forever Better" . Forever better is Miele's company philosophy from the onset and represents an absolute and uncompromising commitment to quality and innovation. This motto was conceived over 100 years ago by the founders and remains as the company motto til today, permeating through every aspect of their business.

MIELE’S PHILOSOPHY
1. Independent, self-contained and family-run company with traditional values committed to their workforce, customers and the general public alike.
2. Manufacture high-quality appliances and equipment for domestic use as well as for different branches in the commercial sector.
3. Aim to be a reliable partner for their customers.
4. They also have a responsibility towards their suppliers and the general public. The relationship should be performance-oriented, reliable and longstanding.
5. Furthermore, they are committed to strengthening public awareness of their positive company image.

PERFORMANCE
• Miele is consistently independently tested in many product categories and consistently comes out on top.
• Whether its washing dishes, clothes or cooking a meal, Miele products deliver optimal results no matter how big or small the task.
• What's more, optimal results are married with gentle performance, which is vital for good fabric care and glassware.


COMPETITORS IN MALAYSIA
1. Khind- Khind is a malaysian based brand and started since 1961, Cheng King Fa started a modest business in Sekinchan trading electrical goods. Driven by his clear vision, the business flourished and in the late seventies, developed to include the manufacture of electrical appliances such as washing machine, vacuum cleaner, audio visual, water heater and water pump. This prove that Khind will be one of our competitors in Malaysia.

2. Pensonic- This is another competitor for Miele in Malaysia. Pensonic was planted in 1965 when Keat Radio Co. Sdn Bhd was setup by Dato' Chew to sell electrical appliances. Since then, there was no turning back for Pensonic as the first Malaysian brandname in household appliances.

3. Singer- Singer is another popular brand among house hold in Malaysia. They also produce washing machine, television, and a lot more variety of electrical appliances. Its origin is from U.S.A.

POSITIONING

For their market in Malaysia, they could pride themselves on having the best products with high quality and it could be use to 20 years with the guarantee by our R and D team( research and developement). We admit that their products are quite expensive in term of the price but we promise that it will give benefit for their consumer especially if they need it for daily usage for example their laundry and their dishes. Their product could give maximum performance for consumers. Besides that, we have already identify Miele's strength if to compare with other competitors, for example, their product lifespan is longer than any of the product that could be found in Malaysia. Therefore, we can conclude that their main positioning is based on
1. Attributes
2. Quality
3. Application

TARGET MARKET

Miele target market can be categorized in two segments which are household users and industries such as hotel, laundry shop, hospital, and medical laboratories.

(a) Psychographic
Miele target market is household that live a luxury lifestyle that wants electrical appliances that suits their needs. These types of customer live a upper class lifestyle wants product that is high quality, durable, high tech, fashionable, and user friendly.
Base on industrial, the main reason for Miele wanted to serve these customer because Miele’s product is durable and sustainability. Customer in this segment use machine daily and consider a heavy user and Miele’s product can provide a lot of benefits such as energy efficiency and high quality.

(b) Geographic
Miele target market base on geographic is more to household that live in peninsular Malaysia. most of the household there are willing to try new product and invest in product that is consider high quality. Also, household in peninsular Malaysia adapt faster to changes around compare to west Malaysia.
Miele’s target market for industrial are also focus in peninsular Malaysia because it is a fast moving city that have a lot of technologies changes in a short period of time. Industrial consumer needed high tech equipment that can operate in heavy duty to server their customer. In that case, Miele can provide that kind of equipment.

(c) Demographic
Household that Miele focus on is their income. Premium segment are consumer that have a high income (above RM 3,500) are willing to pay more for electrical appliances for a better living. With a higher income they will not hesitate to buy Miele’s product because it have a good history and well known in the west.
In the context of industrial, they are not afraid to invest more for product that match with their needs. Even though, Miele’s product is expensive but if it can help the industry generate even higher profit then it will consider a good investment.

Previously, we heard that the government wants to abolish UPSR and PMR from the life of Malaysian student. Well, let me tell you folks something. It is not a bright idea!!! Those that wants the exam to be abolish sure are not thinking straight and maybe they are keeping a grudge to either one of the exam because they failed it. For your information, by having the examination life of Malaysian student, it could keep them aware with the future challenge. We do not need to seek for majority vote because it is obvious that the exam hold a very big responsibility for our nation.The consequence of scrapping exams for the whole country at one go is a highly risky move.

Hello guys, its been quite some time since I last updated my blog because I'm busy with my assignment. This time I want to share something interesting with you guys out there. well, I found the above chart and seriously, its damn true for MOST of guys.lol

Well, as you can see, he is the vocalist and one of the guitarist for Trivium. Heafy is also the vocalist for the band Capharnaum, along with Trivium's former producer Jason Suecof. Matt also decided to experiment with "Post-hardcore music, and made a joke band called "Tomorrow Is Monday". They have released 1 song, called "Head on Collision with a Rosebush Catching Fire" which recorded and was edited in one hour.Heafy used Gibson guitars until Rita Haney, partner of 20 years to Dimebag Darrell, gave him and Corey Beaulieu each one of Dimebag's signature Washburn guitars in the same year, later spawning a three year long endorsment with Dean Guitars (as Dime was working on a new signature model with Dean prior to his death in December 2004).As of January 2009, Matt and Corey's contract with Dean had expired and returned to using Gibson and Jackson respectively, first seen in the music video for Throes of Perdition. Matt is now officially signing with Gibson guitars. For your information, matt Heafy is one of my favorite guitarist and among all of Trivium's album, I enjoyed listening to ascendancy the most. So, I hope that their upcoming album will sounds like ascendancy because sincerely, I prefer to have Trivium to create a metalcore album instead of musics that sounds like metallica. I want them to be JUST Trivium. Below are some of their album..
Shogun
Crusade
Ascendancy

Charlotte was an extraordinary literary talent and a woman whose vivid imagination and sheer determination allowed her to defy Victorian convention.

However, she was also arguably a wild fantasist who lived a dangerous double life, obsessively intent on destroying the marriage of the man she fell in lust with and a hopeless romantic who was taken to the very edge of a nervous breakdown.

Those seeds of destruction were sown during her childhood in Haworth parsonage. Charlotte desperately wanted to believe that brains were more important than beauty yet whenever she looked in the mirror she couldn’t help but feel disappointed.

She was short. Her lips were too small. Her head was far too big for her thin body. As for her hair, when curled it looked dry and frizzy, when left to its own devices it sat limply around her bony shoulders.

Charlotte felt her heart beat more ferociously than anyone else’s but her appearance was a constant reminder of the unfairness of real life. From the earliest age, it helped to draw Charlotte into imaginary worlds where those who loved passionately almost always triumphed. These were worlds unpolluted by industrial chimneys belching out smoke and noxious gases, worlds where beauty wasn’t a prerequisite for success.

Most of those who found themselves invited into the Haworth parsonage with its bare sandstone floors and grey painted walls would have found little to hold their interest for long. It was to all but the most careful observer the kind of existence where each day was the same as the next and where life brought few surprises.
Visitors may have caught a glimpse of the art tutor hired to instruct the Brontë children in painting and drawing. They may have heard musical scales being practised on the small piano or seen Patrick Brontë, a man whose own humble beginnings had shown him the value of education, teaching his children the basics of maths and geography.

When formal lessons were over however, Charlotte, her two younger sisters, Emily and Anne, and brother, Branwell, reached for one of the many books which lined the shelves on either side of the dining room fireplace. Almost immediately their otherwise grey world was transformed. It was perhaps little wonder Charlotte craved a world of exciting possibilities where happy endings could be delivered at a stroke of a pen and where old enemies could be dispatched with similar efficiency.

While her father was occupied in his study, the only sign of his presence being the tobacco smoke wafting across the hallway, Charlotte, Emily, Branwell and Anne found an outlet for their smouldering imaginations.

Away from the prying eyes of the practical and the pragmatic, together they wrote countless adventures about the exploits of great soldiers and Charlotte sketched out the rules of romance which would govern much of the rest of her life.

Scribbled in the tiniest of handwriting and read by no one but her siblings, her torrid romances delivered a freedom which real life was unlikely to offer a 4ft 9in, short-sighted daughter of a humble cleric.

To her father, the hours Charlotte spent crouched over her journals were nothing more than a sign of a creative mind occupying itself. Had he ever bothered to decipher the miniature script, he would have discovered a hopeless romantic who refused to let reality temper her idealism.

By her 23rd birthday she had rejected two proposals of marriage, one from a man she had met for only a couple of hours, because they failed to meet her high standards. Charlotte wanted to be swept off her feet and if true love wasn’t a possibility she would rather have nothing at all.

Resigned to being single she concentrated instead on achieving financial independence. She, Emily and Anne, hatched a plan to start their own school. If the scheme was to be a success they would need to offer lessons in French and German so what better way to improve their skills than by living on the Continent?

It was agreed. Anne, who was already working as a teacher, would stay in Yorkshire while Charlotte and Emily would head across the Channel.

The Pensionnat Heger in Brussels came recommended. It was an unremarkable building but within it 25-year-old Charlotte finally found a target for her all-consuming passion.

M ONSIEUR Heger was not blessed with good looks. He was also 10 years her senior, happily married with a growing family. None of that mattered to Charlotte. What she saw was a man who burned with a ferocious appetite for knowledge, who wanted to nurture her talent and challenge her intellectually.

Within a few months Charlotte had fallen hopelessly in love, hanging on his every word. what started as a schoolgirl crush quickly developed into something much more dangerous and, when she returned to Haworth after a death in the family, the absence merely made her heart grow fonder.

Back in Brussels, her obsession deepened and when Monsieur Heger, who always maintained Charlotte’s love was unrequited, tried to put some distance between them, it tipped her into a depression.

Charlotte spent hours wandering the school’s corridors hoping for even a briefest glimpse of the man she was now convinced was her one true love.

Every hour that went by without seeing him was agony and, unable to cope with the thought that they might never be together, Charlotte left Brussels.

Back home she wrote Monsieur Heger countless letters begging for even the tiniest hint he might feel the same way.

It never came and Charlotte eventually filled the gaping chasm by writing. Jane Eyre was part of that mourning process and allowed her to pen the happy ending she felt she and Monsieur Heger had been denied.

The book was an immediate success but the acclaim brought her little satisfaction and her desire to love and be loved soon became fixated on her publisher.

Young and good-looking, George Smith mixed easily in London’s literary circles and as Charlotte watched his effortless charm at work, she too fell under his spell. When her brother and sisters died within nine months of each other, all from tuberculosis, the promise of a relationship with George was her only escape from the misery of home.

Charlotte’s romantic childhood dreams had been reignited but her own feelings of inferiority now prevented her from grasping a chance of happiness.

Always feeling somehow unworthy of George and knowing she could not risk another broken heart, Charlotte pushed him away and retreated to the only place she ever truly felt herself: her father’s parsonage.

Charlotte’s brief flirtation with the capital and her publisher was over and, after rejecting a third proposal from one of George’s colleagues, it seemed she was destined to remain single.

However, life has a habit of upsetting even the best-laid plans and there was one final twist to Charlotte’s story.

On June 29, 1854, at the age of 38, she walked into her father’s church in Haworth and of her own free will married a man she didn’t love.

Arthur Nicholls was neither dashing, nor ruggedly handsome but the curate cared deeply for her and she finally realised that companionship was more important than the idealistic passion she had spent her life seeking.

She had at last found contentment but tragedy was never far from her door.

Within nine months Charlotte was dead, probably killed by severe morning sickness, and it would be left to Elizabeth Gaskell to rewrite the story of one of literature’s most remarkable, if miscast, heroines. FYI, Elizabeth Gaskellis Charlotte’s friend and fellow novelist.

p/s: Thanks to U.K Daily Express for the information

Get lost you bloody bastard

I found a very interesting comment regarding Gallas , and here it is:

Former Arsenal manager George Graham admits he is surprised that his old club didn't try harder to keep William Gallas.

The defender recently made the move from the Gunners to arch rivals Tottenham on a free transfer, after failing to agree a new deal at the Emirates.

Gallas, 33, is desperate to be playing first-team football, something he may not have been guaranteed under Arsène Wenger, but Graham believes age is not going to be an issue for the French centre-back.

He said: "Arsenal in the past won trophies with a back four of 34, 35, 36 – the likes of Lee Dixon, Nigel Winterburn, Steve Bould and Tony Adams. They were winning trophies in their mid-30s, so I can only see this as a very good signing for Tottenham.

"He loves defending, he is very aggressive and I think he is just what Tottenham need, because they have got problems at the back with the injury situation to both Ledley King and Jonathan Woodgate.

"They are getting someone for nothing who arguably could be playing every week in the team. I am surprised Arsenal let him go so easily."

The former Gunners boss, who also managed Spurs, believes Harry Redknapp could be the right manager for Gallas in the latter stages of his career.

He added: "Harry has got a gift of getting players who other clubs think are finished and getting another two seasons out of them.

"If he has a good season and Tottenham again finish in the top four or have a great Cup run or a Champions League run he'll be welcome."

And I found a reply for the comment which really made sense and I agreed 100% with it. :

the thing graham is missing here is that ,adams keown, dixon and winterburn,not to mention o'leary and bould, is this.... they loved arsenal as well as playing football for us.
gallas is a good defender but up sets players at every club he plays for.
i not saying this don't happen at every club ,but when you see ur captain sulking and not bothering when things go wrong ,then blaming others around him its not good.
adams would roll up his sleeves and shout at and fight players on his side to get arsenal back on caurse,(ask dixon)but he had the players backing, including dixon, adams would walk through walls for arsenal and theplayers respected that.
thats what gallas doen't have, gallas plays for gallas and only gallas.
yes he could of stayed at arsenal, but he wanted to much money, even the great bergkemp took a wage cut because again he believed and loved arsenal.
gallas went looking all round europe and no one wanted his disruptive behavier,or want to pay his wage demands.
spurs do have a good player yes, but will he be the one they looking to when things go wrong,will he be rolling up his sleeves and encouraging the players around him to fight? i doubt it,I DO WISH GALLAS LUCK, i'm not a spud? so i won't be calling him judas when he plays against us, but clap him thank him for his years at arsenal, but he won't be missed !! 

So, there go. I agreed on the reply because in reality, Gallas got a very bad discipline issue and it is not a loss to kick him out of the club. Get lost Gallas, Arsenal don't need you.

uuuuu yummyyyy

Ayam pansuh is a typical dish among Sarawakian. It is prepared by cooking chicken in a bamboo and stuffed with water( which later will be the soup for the dish) seasonings and covered with tapioca leaves( later could be eaten with the chicken). This dish is very famous for the Bidayuhs and Ibans. It is a 'must' to enjoy this dish if you visits Sarawak

 Below are several cook books that could be interesting for those of you that loves to cook!!
The Power of Ancient Foods
Perfect Vegetables: Part of "The Best Recipe" Series RECIPES)
Twenty-Four Little French Dinners (OLD FRENCH RECIPES)